A Victorian government commissioned report into Chinese demand for baby products has found strong opportunities for Australian businesses in the sector. The Chinese baby and pregnancy product market is worth an estimated A$16 billion in sales annually.

According to the Victorian Government’s ‘Report for Infant Products Research,’ China’s rapidly growing urban middle class and large number of single child families are increasingly demanding high quality pregnancy, baby and infant products.
The report identifies strong opportunities for Australian businesses in the export of infant food, wool products, baby care and educational products to Chinese consumers.

It also found safety concerns associated with Chinese made baby care products, especially in light of recent high-profile safety scares including tainted Chinese infant milk formula, has increased the perception of Australian products being of higher quality, natural and safe. Foreign goods in China are perceived to have stricter production controls than local products and are often more attractively advertised and packaged.

For more information visit: www.export.vic.gov.au